September 26, 2026
Money – not a very romantic topic for anyone who sees themselves as an advocate for users. A conversation about why product work without commercials isn’t sustainable, how easy it is to get started with business cases, and what changes in the math when every inference costs money.
October 20, 2026
A CMS manages pages. A content repository manages the knowledge about your content – tone of voice, audiences, keywords, facts – and an AI agent works with it. What that looks like at produktkraft.com: from changes across all pages to the podcast workflow, with two seed prompts to build your own.
What I’ve learned from 12+ years in digital product management:
Three examples:
Everything seemed clear. In a big workshop with people from every part of the company, you agreed on a new focus for your product development. One idea, for example, is to rethink every workflow in light of AI.
Six months have passed, and instead of using the power of LLMs to transform your product, the teams are still working through the old roadmap.
The realignment had no effect, and you are losing valuable time in the race for the very potential you were after.
Everything seemed clear. You decided to introduce modern processes for how your product and engineering teams work. You concluded, for example, that OKRs (objectives and key results) might be the right fit.
Nine months have passed, and your verdict: measuring outcomes and filling in the OKR sheets creates extra work. Not much has improved yet.
A framework that works for so many organizations isn’t having an impact for you yet.
Everything seemed clear. You learned and agreed that empowered, cross-functional, agile teams are the best way to ship valuable features fast. So the top-down routines were abolished.
That was twelve months ago, but instead of a dynamic, high-energy culture, there is uncertainty: leadership complains about a lack of innovation, the product people point to a lack of strategy, and the engineers complain about chaos.
A way of working that succeeds in the strongest tech organizations is off to a rocky start for you.
Sound familiar?
Completely normal. An innovative digital culture takes time – and sometimes benefits from outside help.
I help you find and implement sustainable solutions that really fit you!
Translated from German
One thing I have learned for certain in practice: every organization is different, and every team is unique. That’s why there is no one-size-fits-all method you can simply roll out.
Instead, we look at your situation in detail, together. The clear goal: we strengthen what makes you successful and find undogmatic approaches to your challenges, which we then implement together across every part of your company. To make this last and create real change, I support you as a consultant, as a coach, and in the hands-on work alike.
Working together, you benefit from my broad toolkit, which I don’t just know in theory but have used myself. So you benefit directly from my experience of avoiding the pitfalls between theory and practice.
So look forward to down-to-earth, outcome-focused craft in a field that otherwise loves throwing buzzwords around.
I’m Jan Hoppe. I live in Hamburg, have worked in digital product management for 12+ years, and know the digital craft from every perspective.
Whether I can support you as a hands-on product person, consultant, or coach – the first step is getting in touch. Together, we’ll look at your situation and assess, with no obligation, what working together could look like in practice.
I look forward to hearing from you!
Feel free to book a call right away, email me at jan@produktkraft.com, or reach out on LinkedIn.
