PRODUKTKRAFT Podcast
Month after month, I talk to different voices from the product world in the DACH region (Germany, Austria, Switzerland). About product strategy, discovery, leadership – and about what is really changing right now.
The conversations are in German. Show notes and chapters are in English.
Episode 23 · September 26, 2026 · 1 hr 14 min
Business Case Instead of Gut Feeling: Profitability, Product-Market Fit, and Token Costs – with Simonetta Batteiger (Founder @ Inclusive Leaders, ex eyeo, ex Vistra)
Money – not a very romantic topic for anyone who sees themselves as an advocate for users. A conversation about why product work without commercials isn’t sustainable, how easy it is to get started with business cases, and what changes in the math when every inference costs money.
Episode 22 · August 26, 2026 · 1 hr 35 min
The Emotional Whiplash of the AI Wave: Between Enthusiasm, FOMO, and Fear – with Sebastian Borggrewe (Co-Founder @ Product Masterclass, ex ProSiebenSat.1)
Frameworks, processes, strategies – that’s what we usually talk about here. Not this time: a conversation about what the AI wave does to us product people emotionally, from enthusiasm and FOMO to sheer fear.
Episode 21 · July 26, 2026 · 1 hr 26 min
Founding and Scaling After ChatGPT: Building AI-First, Defending SaaS, and Getting Found in LLMs – with Henrik Roth (Serial Entrepreneur, ex HappySupport, ex neuroflash, ex BeWooden)
What has changed in building startups since ChatGPT, whether SaaS still holds up, and how visibility in LLMs with GEO and AEO actually works – with Henrik Roth
Episode 20 · June 25, 2026 · 1 hr 25 min
Changing Product Organizations Deliberately: What Coaching Can Do and Consulting Can’t – with Tobias Freudenreich (Founder & Coach @ Hey Clarity.)
How do you really change a product organization? On coaching, change processes, and why “just explaining how it’s done” so rarely works – with Tobias Freudenreich
Episode 19 · May 13, 2026 · 1 hr 26 min
Learning Product Management in Uncertain Times: How to Get In, Move Up, and Stay Today – with Tanja Lau (Founder @ Product Academy)
Learning product management in uncertain times: how to get in, move up, and stay today – with Tanja Lau
Episode 18 · April 19, 2026 · 1 hr 29 min
Organic Growth, Trust, and Culture as the Key to Product Success – with Jonas Franke (Co-Founder & CPO @ Pirate Ship)
How one of Hamburg’s highest-revenue product organizations grew without textbook PM – and what we can learn from it – with Jonas Franke
Episode 17 · March 15, 2026 · 1 hr 31 min
Product Sense, the Product Field, and Product Work at dpa – with KP Frahm (Product @ dpa, Co-Creator Product Field)
Why processes alone aren’t enough – and how product sense makes the difference – with KP Frahm
Episode 16 · February 16, 2026 · 1 hr 16 min
In the Early Stages of Digital Products, Distribution Beats Technology – with Carsten Bohling (Founder Homerockr, ex EventInc, ex InnoGames)
Why sales and marketing are massively underestimated for early product success – and product-led growth is no fit for bootstrapped startups – with Carsten Bohling
Episode 15 · January 15, 2026 · 1 hr 31 min
What Will AI Bring in 2026? Where the AI Market Stands and How It Is Changing the German Tech Industry – with Zamina Ahmad (AI/ML Expert and CEO @ shades&contrast, ex Otto, ex ImmoScout24, ex Siemens)
AI forecasts and strategies between hype and real value creation – with Zamina Ahmad
Episode 14 · December 15, 2025 · 1 hr 42 min
Generative AI and Large Language Models in Hands-On Digital Product Management: Opportunities and Pitfalls – with Büşra Coşkuner (Product Management Coach, ex Doodle, ex home24)
Practices, tools, and new ways of working for product managers in the age of generative AI – with Büşra Coşkuner.
Episode 13 · November 16, 2025 · 1 hr 37 min
How Do You Teach Digital Product Management? Tensions and Complements Between Theory and Practice – with Sascha Hoffmann (Professor of Business Administration & Online Management @ Hochschule Fresenius)
How digital product management is taught, and what product leaders can take from academic didactics for their teams – with Sascha Hoffmann
Episode 12 · October 15, 2025 · 1 hr 23 min
Generative AI Product Management: What Does LLM Product Management Look Like in Day-to-Day Practice? – with Till Scholich (Product @ Ficus Health, ex Stanford Research Assistant)
AI-first product management and design, evals, prompt management, model upgrades, data privacy, and dependencies on foundational LLM research
Episode 11 · September 15, 2025 · 1 hr 28 min
Founding a Company as a Product Manager: An Authentic Account of What a Startup Feels Like – with Alexander Hipp (Founder Beyond, ex N26, ex XING)
Founding a Company as a Product Manager: An Authentic Account of What a Startup Feels Like – with Alexander Hipp (Founder Beyond, ex N26, ex XING)
Episode 10 · August 14, 2025 · 1 hr 57 min
How Do We Save the Good Internet from the Billionaires and Tech Bros? – with Petra Wille (Author of Strong Product People, Founder @ Product at Heart, Product Leadership Coach)
A conversation about mindset, ethics, and morality in working on digital products in more than wild times – with Petra Wille (Product at Heart conference, author of Strong Product People, Product Leadership Coach)
Episode 9 · July 15, 2025 · 1 hr 40 min
Experiments in Product Development – with Nils Stotz (Experimentation @ Zalando, ex Contentful)
Culture, organizational maturity, and the impact of AI – with Nils Stotz
Episode 8 · June 16, 2025 · 1 hr 20 min
(Really) Big Bang Launches, Hardware and Software Integration, and Scarce Resources – with Julia Wissel (Director Product @ MOIA)
Insights into successful digital product management while reinventing urban mobility – with Julia Wissel
Episode 7 · May 15, 2025 · 1 hr 15 min
Product Management Meets Entrepreneurship – with Malte Scholz (CEO, CPO & Founder airfocus)
Honest insights and surprising lessons from the founding story of airfocus – with Malte Scholz
Episode 6 · April 14, 2025 · 1 hr 31 min
Vibe Coding, AI Programming, No-Code, Low-Code? …And Product Work? – with Hendrik Hemken (CPO @ DealCircle, ex SMAVA / Finanzcheck, ex GoodGame)
How today’s prototyping methods enable 360° product management – with Hendrik Hemken
Episode 5 · March 12, 2025 · 1 hr 23 min
Product Discovery, OKRs, Strategy: What Works and What Doesn’t? Experience from 7 Years of Coaching – with Tim Herbig
Product strategy, OKRs, discovery: What works and what doesn’t? Experience from seven years of coaching. With Tim Herbig
Episode 4 · February 12, 2025 · 1 hr 28 min
Product Strategy: We’ll Stay True to You in Good Times and in Bad – with Mirja Bester (Honeypot, ex New Work)
Product Strategy: We’ll Stay True to You in Good Times and in Bad – with Mirja Bester (Honeypot, ex New Work)
Episode 3 · January 15, 2025 · 1 hr 22 min
Empowered Product Teams and Digital Transformation – with Stephanie Leue (Ringier, ex PayPal, ex Doodle, ex Contentful)
Empowered product teams and digital transformation – once a question of culture, today a question of focus and prioritization. With Stephanie Leue (Ringier, ex PayPal, ex Doodle, ex Contentful)
Episode 2 · December 18, 2024 · 1 hr 30 min
Product Leadership for 1,000, 100, or 10 People – with Arne Kittler (Product at Heart, ex XING, ex Facelift)
How does product leadership work in organizations of different sizes? What do they all have in common, and where do they differ? With Arne Kittler (Product at Heart, ex XING, ex Facelift)
Episode 1 · November 26, 2024 · 1 hr 31 min
The Many Faces of Product Management in Germany – with Tamer El-Hawari (Productbench, ex Project A, ex Rocket Internet)
A look back at the last 15 years of product management – with Tamer El-Hawari (Productbench, ex Project A, ex Rocket Internet)