(Really) Big Bang Launches, Hardware and Software Integration, and Scarce Resources – with Julia Wissel (Director Product @ MOIA)

Insights into Successful Digital Product Management While Reinventing Urban Mobility

Julia Wissel is my guest in the eighth episode of the PRODUKTKRAFT Podcast. Julia works as Product Director at MOIA, the Volkswagen Group’s ride-pooling company, where she and her team are working on the future of urban mobility. We go into three topics in detail: First, we look at how the principles of modern capital-A AGILE product management can be combined with the longer planning cycles of hardware development. Then we discuss why big bang product launches are sometimes necessary and how the risks that come with them can be reduced through good QA strategies and the smart preparation of smaller releases. And finally, we turn to the challenges product leadership faces, and the solutions it needs, when the focus of product teams shifts from engagement goals to profitability.

The conversation touches on many interesting aspects of Julia’s and her team’s work – relevant for every product person, whether software-focused or working at the intersection with hardware product management. Have a listen and find out how modern urban mobility solutions – from the app to the vehicle hardware – are conceived and delivered in a data-driven, agile, and profitable way.