Episode in German
Episode 6 · April 14, 2025 · 1 hr 31 min
Vibe Coding, AI Programming, No-Code, Low-Code? …And Product Work? – with Hendrik Hemken (CPO @ DealCircle, ex SMAVA / Finanzcheck, ex GoodGame)
How today’s prototyping methods enable 360° product management – with Hendrik Hemken
The conversation is in German. The show notes and chapters on this page are translated; the full transcript is available in German. Read the German transcript

Also on Apple Podcasts, Spotify, or via RSS.
How Today’s Prototyping Methods Enable 360° Product Management
“Vibe coding” is the meme du jour [Exhibit 1] of the digital scene. But for all the laughs, it would be a mistake for product managers not to engage with it seriously – because the opportunities in AI code, low-code, and no-code are enormous! …And so is their potential to change the way we work for good.
My guest today, Hendrik Hemken, has experienced firsthand that today’s options for rapid prototyping aren’t hype but real game changers for product work and software development.
At DealCircle, where he is Chief Product Officer, all of these technologies are in productive use. In this episode, Hendrik explains how they give product people the chance to practice true 360° product management – and how classic engineering work and “vibe-coding” product managers can work well together in day-to-day operations.
Have a listen to the sixth episode of the PRODUKTKRAFT Podcast to find out more – and why you should start with vibe coding and no-code prototyping now, too!
Credits
Host & Producer: Jan Hoppe - https://www.linkedin.com/in/jan-hoppe-30b38ba3/ - http://www.produktkraft.com
Guest: Hendrik Hemken - https://www.linkedin.com/in/hendrikhemken/
Audio Engineering: Tim Nippert - https://www.linkedin.com/in/tim-nprt-69a377286/
Links
- https://techcrunch.com/2025/03/06/a-quarter-of-startups-in-ycs-current-cohort-have-codebases-that-are-almost-entirely-ai-generated/
- https://lovable.dev
- https://bubble.io
- https://www.airtable.com
- https://www.notion.so
- https://elementor.com
- https://www.cursor.com
- https://replit.com
- https://www.clay.com
- https://www.xano.com
- https://www.weweb.io
- https://www.softr.io
